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Small Town, Big Systems
Why fixing one strange local process can teach us more than another global trend report.
Our latestarticles.
Our ideas about small businesses, local organizations, rural communities, the technology behind it all, and so much more.
When the person who knows leaves
A practical continuity guide for Indiana County businesses, nonprofits, and volunteer groups.
Uncovering Indiana County’s Covered Bridges
Four covered bridges, a few country roads, and a good reason to get out for a drive.
Your restaurant website is serving the wrong master
A hungry customer has a few ordinary questions. Your website should make them easy to answer.
How many stories does your business tell?
Your customers are searching for you. What are you telling them when they find you?
Why Indiana?
We believe there’s a future here worth putting our name on.
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Coming Soon
The Website Has Left the Building
What a broken hours page tells you about an organization before you ever walk in.
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Coming Soon
Meetings That Could Have Been Momentum
A field guide to deciding things while everyone is still in the room.
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Coming Soon
Artificial Intelligence, Actual Problems
Where AI earns its keep once the demo music stops.
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Coming Soon
The Spreadsheet Is Fine, Actually
In defense of tools people understand, own, and can still open in ten years.
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Coming Soon
Please Stop Calling It Content
Useful information deserves better than being fed to an engagement machine.
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Coming Soon
Local News Without the Doomscroll
How to stay informed without donating your afternoon to the algorithm.
We should talk.
We help local businesses and organizations solve the problems that slow them down. If there’s something you’ve been meaning to fix, or aren’t sure how to tackle, we’d love to hear about it.
What’s getting in the way?
Start with the problem. We’ll help you clarify the situation and find the most useful next move to make.
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